We are excited and energised to start 2020 and launch our new brand identity, which embraces the duality of our business, Precision….naturally!

Strength in technical accuracy and innovation is at the core of our skillset and our mission has always been to apply this using integrity, authenticity and transparency. Alongside this we believe a conscious human connection to each other and our planet is vital for our well-being and to be able to thrive in and protect the natural world. It is through combining this natural and human essence with our expert knowledge of construction, fit and performance that we can really elevate our products and create genuine positive impact and value.

Thank you to Robin Powell and IDEAS FOR for helping us to form a clear vision from our melting pot of values and to develop this into our new logo and identity.